Privacy Policy

King Digital Pvt. Ltd., trading as Static King, is a digital marketing and communication technology company based at Dwarka Mor, New Delhi – 110078, India. We offer Bulk SMS, Transactional SMS, WhatsApp Business API, Voice Broadcast, OTP Services, IVR & Toll-Free solutions, web design, and related digital services.

This policy applies to our Website, customer login panels, APIs, and all communication touchpoints between you and our team. If you do not agree with this policy, please discontinue using our services.

A. Information You Provide Directly

• Full name, business name, email address, and phone number when registering or contacting us
• Billing details processed securely through third-party payment gateways
• Messages, contact form submissions, and customer support communications
• Login credentials, stored in encrypted form on our servers

B. Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time on page, click patterns, and referring URLs
• Session data, scroll depth, and navigation behavior
• API request logs including timestamps and message volume (for service accounts)

C. Information From Third Parties

• Interaction data from Google Ads and other advertising platforms
• Aggregated analytics from tools like Google Analytics

We use your information for the following lawful purposes:

• To create and manage your account and deliver the services you have purchased
• To process payments and issue transaction confirmations and invoices
• To send service alerts, account updates, and technical notifications
• To respond to your queries and resolve support or technical issues
• To improve Website performance, user experience, and service features
• To conduct internal analytics and understand platform usage patterns
• To display relevant advertisements via Google Ads and partner networks (with consent where required)
• To detect, prevent, and investigate fraud or platform abuse
• To comply with applicable Indian laws including the IT Act 2000 and DPDPA 2023
• To send newsletters and promotional offers — you may opt out at any time

Our Website uses cookies and similar tracking technologies to enhance your experience and gather analytics data. Cookies are small text files placed on your device by your browser when you visit our site.

Types of Cookies We Use:

• Essential Cookies — Required for core Website functionality such as login sessions and page navigation. Cannot be disabled without impacting your experience.
• Analytics Cookies — Track visits and page interactions via tools like Google Analytics, anonymised where possible.
• Preference Cookies — Remember your settings such as region and display preferences across visits.
• Advertising & Remarketing Cookies — Used by Google Ads to deliver relevant advertisements based on your browsing activity on our Website and across partner networks.

We work with trusted third-party providers to operate our platform. Each provider is bound by their own privacy policies and applicable data protection standards. Third-party access to your data is limited strictly to the purpose for which each service is engaged.

• Google Analytics — Website traffic analysis. Data may be processed outside India. View Google Privacy Policy →
• Payment Gateways — Secure transaction processing. We do not store full card or banking credentials on our servers.
• Cloud Hosting Providers — Server infrastructure operated under contractual security obligations.
• Telecom Carriers — Delivery partners for Bulk SMS and voice services who process recipient numbers as required by TRAI regulations.
• CRM & Support Tools — Internal customer management platforms used under strict confidentiality agreements.

We do not sell, rent, or trade your personal information to any third party.

We use Google Ads to promote our services. As part of this, we may use Google's remarketing feature to show advertisements to previous visitors of our Website on third-party websites and across the Google Display Network.

• Google may use the DoubleClick cookie or similar identifiers to serve ads based on your past visits to our Website.
• We do not use Google Ads to collect any personally identifiable information from users.
• Conversion tracking may be used to measure the effectiveness of our advertising campaigns.
• Audience targeting (e.g., demographics, interests) is based on aggregated and anonymised data only.

We share your data only in the following limited circumstances:

• Service Delivery — Necessary data is shared with telecom and technology partners solely to fulfil your service orders (e.g., recipient numbers shared with SMS carriers for message delivery).
• Legal Compliance — Disclosure to government authorities or courts when required under applicable Indian laws, TRAI directions, or valid court orders.
• Business Transfers — In a merger, acquisition, or restructuring, your data may be transferred. You will be notified in advance of any applicable change in privacy terms.
• Fraud & Security — To investigate, detect, or prevent unauthorised access or abuse of our platform.
• With Your Consent — In any other case where you have expressly agreed to the disclosure.

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law:

• Account Data — Retained for the duration of your active account plus a reasonable period post-closure for audit and compliance purposes.
• Transaction Records — Retained for a minimum of 7 years as required under Indian financial regulations.
• SMS & Communication Logs — Delivery logs retained for up to 90 days for troubleshooting; recipient data is not kept beyond operational necessity.
• Analytics Data — Anonymised usage data may be retained indefinitely for service improvement purposes.
• Marketing Preferences — Opt-out records are retained indefinitely to honour your communication preferences.

Upon account deletion or a valid written request, personal data will be removed from our active systems within 30 days, subject to applicable legal retention obligations.

Under the Information Technology Act 2000, the Digital Personal Data Protection Act 2023, and other applicable regulations, you have the following rights over your personal data:

To exercise any of these rights, contact us at support@staticking.com. We will respond to verified requests within 30 days.

We implement industry-standard technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or destruction.

• All data in transit is protected using TLS/HTTPS encryption protocols.
• Passwords and sensitive credentials are stored using secure hashing algorithms.
• Access to personal data is restricted to authorised personnel on a strict need-to-know basis.
• Our servers are hosted in secure data centres with regular security audits and vulnerability assessments.
• API keys and service tokens are protected via secure authentication systems.

Our Website and services are intended exclusively for businesses and individuals aged 18 years and above. We do not knowingly collect, process, or store personal data from anyone under the age of 18.

If you are a parent or guardian and believe that your child has submitted personal information to us, please contact us at support@staticking.com and we will promptly delete such data from our records.

We reserve the right to update this Privacy Policy at any time. When material changes are made, we will:

• Update the "Last Updated" date at the top of this page
• Display a notice on our Website homepage or within your account dashboard
• Send an email notification to registered users where required by law

Your continued use of our Website or services after any update constitutes your acceptance of the revised terms. We recommend reviewing this page periodically.